Collins Street is a major street in the Melbourne central business district and runs approximately east to west.
It is notable as Melbourne's best known street, is often regarded as Australia's premier street, with some of the country's finest Victorian era buildings.
The 'Paris end' (Eastern end) is a part of Marvellous Melbourne mythology. Although modern development has destroyed some of the European flavour of the top-end of Collins Street it still retains designer boutiques and cafes.
Majestic and tree-lined, Collins Street is renowned for its style and glamour. The elegant boulevard is lined with grand heritage buildings built on the riches of the Victorian 19th-century gold rush, chic designer shopping, five-star hotels, exclusive jewelers, makers of fine chocolate, and private clubs. Shopping on leafy Collins Street means shopping for international labels, haute couture, high-end jewellery, fashion accessories and luxury goods at flagship stores including Chanel, Tiffany & Co., and Louis Vuitton.
Striking architecture can be found along the entire length of Collins Street, ranging from historic Gothic-style churches to Art Deco delights, and magnificent theatres.
And affectionately nicknamed the "Paris" End.