It was composed by Cezary Skubiszewski, one of Australia’s foremost composers, who is responsible for the soundtracks to several successful Australian films, including Two Hands and, most recently, The Book of Revelations. A string quartet made up of musicians from the Melbourne Symphony Orchestra recorded the soundtrack.
The new TVC, entitled Silk Glove was created by BADJAR Ogilvy Melbourne who also produced the two previous campaigns. It was directed by internationally renowned director/cinematographer Jeff Darling.
Shot on location at the historic Werribee Mansion, cast and crew worked through two nights to create the intriguing, intertwining narratives of the captivating, atmospheric ad. It stars Cynthia Kirschner who is a New York based, international model and an entirely fresh face for Australian TV.
“The crafted cinematic style and high production values of the new Wolf Blass campaign sets it apart from previous wine ads and establishes a new benchmark for the wine category. It remains true to the brand, while evolving the successful Eagle campaign to have a greater universal appeal and drive quality perceptions to a new level,” said Oliver Horn, Global Brand Director, Wolf Blass.
The ad depicts the relationship between the beautiful and mysterious woman and the eagle in the grand and impressive setting of the mansion. The ad culminates in the image of the eagle descending onto the woman’s outstretched, silk gloved arm. This image, which extends to the print campaign, is a powerful metaphor of power and elegance.
The campaign will run for three months, and is the biggest ad produced by a wine brand in the Foster’s portfolio.