Why do so mnay old people try to look young?

A few years ago, (fair skinned).people ages 40 and up had wrinkles and lots of little lines on their faces, Now even 60-70 year olds get botox and have that creepy shiny skin or the puffy cheeks but with saggy jaws and wrinkled necks. But it looks weird and they aren't fooling anyone, so why do they do it?
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