The thought of burning in hell scares them. They live like monsters their whole life, then want to get right with God before they die, thinking they won't go to hell if they believe.
It's all that 'born again" crap.
But if it makes them feel better in their last years, while they are still alive, let them believe. as long as they push it on others. Surprisingly, there are even rocket scientist who become believers in their old age. They probably figure, what have they got to lose and its a way to meet others because most of their friends and family are dead and gone and they are lonely.
Churches will support their hope that they will go to a wonderful place full of beauty and peace when they die.
One thing is true, they will find peace when they die. They'll never have another worry in life. But you don't need to believe in God to know that.
If you love someone, tell them now, because you won't be able to do it in some mystical afterlife.
P.S. If that avatar pic is you, then you need to brush your nice long hair back and get rid of the 'fu manchu' .. grow a full scraggly and keep it trimmed short.. that'd look hot. They way your hair looks in pic, almost looks like a wig. A nice wig though ;)