I don't see very many sold at non-Asian stores, especially not the really legit ones that Asians usually own...
Plus since Asians usually want rice ready-to-go around the clock... them rice cookers make more sense.
My stepdad HATES rice.
I guess the no-taste concept, just like tofu, is something some people just don't like.
What I don't get (or like)?
Black licorice, bananas, watermelon, milk, M&Ms...
Those are so overrated but they seem to have a cult following.