Shelly Palmer, CEO of The Palmer Group, writes in AdAge with a clear and provocative message; the United States needs to work with China on the artificial intelligence front.
Why is that such a strong message? Well, there’s a cold war of sorts going on between China and the U.S. over artificial intelligence. In particular, the two countries are squabbling over who has access to user meta data that could power AI in their sectors.
The Chinese government doesn’t want its citizens to send their user data to the American tech giants, Facebook, Amazon or Google, hence banning them in the country. Meanwhile the U.S. is worrying about U.S. citizens’ data being sent to the Chinese government via TikTok.
Palmer’s argument is that both countries should set aside their differences to work together cooperatively. It’s a message that is likely to fall on deaf ears.
But it correctly suggests that working together to make AI work for everyone – including advertisers and users – should be the priority of international business at least.
While countries may not work together with one another to push AI forwards, business certainly should to spread the benefits of AI globally.
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