Why are closing credits split screen nowadays?
Up until the late 90s, regular TV displayed full closing credits. Then around 1998-onwards, more and more TV channels starts commercializing them with the split screen.
On some channels, they show credits in while the regular show is still running.
- robertoLv 67 months ago
the necessary electronics have shrunk in size,but do more stuff than older circuits and info processors
- spacemissingLv 77 months ago
It's all about time and money.
Time, because there are so many credits to run,
and money because every second it takes to run the credits costs a lot.
- NancyLv 77 months ago
Because of the rise of cable.
When TV was predominantly broadcast and received over the airwaves, because the airwaves were owned by the American people and the networks had to lease their frequencies from the American people by way of the federal government and adhere to the federal government's consumer protections imposed by the FCC, the government by way of of the FCC had a lot more pull in protecting Americans from being overly exploited by networks showing ads.
Now TV is predominantly cable and only a handful of channels people watch are even broadcast over the airwaves. Because of that, broadcast networks have been able to get the government and the FCC to back down from the limits it places on how many minutes of commercials networks can show per hour to match what cable TV channels show and so be able to compete with them.
The additional minutes of ads that networks have added have resulted in older TV shows, like Friends and Seinfeld, having ads thrown in while the program is airing, having ads thrown in split with the credits, sometimes being edited down to fewer minutes, and even sometimes blatantly given a longer time slot, like a 35 minute time slot for a show that originally was 22 minutes long in a 30-minute time slot, meaning that network is bumping up the amount of ads from 8 minutes for 22 minutes of show to at least 13 minutes for 22 minutes of show, from 36% commercials to 59% commercials.
What's ridiculous about all this, of course, is people pay big bucks for cable, usually at least $100 a month. For something Americans are paying so heavily for, something most Americans used to get for free over the airwaves, common sense would say there should be fewer commercials, not more.
- BrianLv 67 months ago
It all about the money. If they can make a buck of an ad here and there; they will put it anywhere..
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- Mr. SmartypantsLv 77 months ago
The deal with the unions says that every actor who speaks lines, and everyone on the crew above a certain level, their name must appear in the credits. But the networks know nobody watches the credits. So they use that screen time for something else (paying ads or network promos). Or they speed up the credits so fast that you can't read them. Or they show them over the program itself so the time isn't 'wasted'.
- Anonymous7 months ago
The networks want every nickel they can collect, by fitting in more ads.